Liz DeWitt

As the lead strategist, Liz is a big-idea person with the planning skills and energy needed to help clients achieve ambitious marketing objectives.

Liz began her 16+ year career in the advertising industry as a copywriter before going to the “suit” side of the business.  Believing that open communication is critical to success, Liz has managed account management functions for several advertising agencies, both small-boutique creative shops as well as large national agencies with heavy-production retail clients. 

Having worked on a wide variety of consumer accounts, Liz’s experience with healthcare clients has remained a constant over the years. With clients at large research-based healthcare systems, regional hospitals as well as private practices/fertility clinics, Liz has led the charge to overcome major brand image and public relations challenges in order to build stronger and healthier businesses.

Many of her campaigns have won awards and achieved long-term marketplace success.  While everyone loves awards, Liz tracks strategic planning success in terms of how well the client’s objectives were met.  A big fan of setting benchmarks and measurable outcomes, Liz has relied on many different forms of research to help inform decision-making and strategic direction.   

As a Board Member/Education Chair for the Pittsburgh Advertising Federation for over 9 years, Liz created and implemented a student scholarship program that is still funding outstanding students entering the field of advertising.  Currently, Liz is a Board Member for CORO/Pittsburgh, part of a national organization committed to training diverse civic leaders.

Liz is also affiliated with PowerLink, a nonprofit organization that advances growth stage women-owned business.  Liz serves as the marketing expert on Advisory Panels made up of business professionals who volunteer their time to help women business owners gain a new perspective on strategy, profitability, operations, capital, sales and other issues critical to success.

An English writing major and graduate of the University of Pittsburgh, Liz leads the Pittsburgh Writers Group, a monthly meet-up for Pittsburgh writers to share their ideas, writing and publishing resources.