Quick Facts

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Q:  Doesn’t this create a conflict-of-interest?

A:  In the medical community medical services exist across a range of specialties; oncology, gynecology, pathology, gastrointestinal, etc.  We are a small agency.  There are far more medical services in the world than we could ever imagine servicing, which means we rarely get into conflict-of-interest situations. 

If however, we were ever in a position to work with clients servicing similar or competing markets we are totally open with our clients and we make decisions together.  Should we represent two medical services within the same trade area, they would each have a different account team working on their accounts.  The account executive, lead designer and key writer working on your account would never work on your competitors’ account.

Rather than fighting with your competitors, we feel the bigger issue is helping each medical service uniquely promote health and wellness as a whole – meticulously protecting intellectual property, trade secrets and brand equities.  There are over 300 million people in the US, and over 6 billion in the world.  We think there is definitely room to grow.